Sending out newsletters to subscribed and registered members is a useful means to keep in contact with your clients. But with great power comes great responsibility. There is a fine balance between keeping your clients informed and spamming them with too many emails.
According to a MarketingSherpa survey, 61% of users prefer receiving a promotional email at least once a month. Surprisingly, 15% of users say they wouldn't mind receiving a promotional email every day. The same study concluded that 91% of users have no issues with promotional emails. However, experts believe such emails should be well targeted.
These numbers tell you the difference between expectations and results. However, remember that no rules are etched in stone when it comes to the frequency of promotional emails. According to these numbers, an email a week would do well. However, you need to find your own sweet spot.
XMS Systems newsletter module adds an unsubscribe link to the bottom of every email going out.
The problem you might face is that for some reason, recipients sometimes feel it is less hassle to report you for SPAM rather than click the link to unsubscribe. The only reason for that is that they either forgot that they subscribed to your mailing list or you did not honour their choice.
When you ready to send your newsletter with XMS Systems News Letter Module and selected the dropdown to send you could see the following.
Here we have 3 possible lists
If the member does not unsubscribe themselves but instead send you an email requesting to be unsubscribed, you need to remove them from the list yourself.
In this case, you will have a problem because the recipient will most probably report you for SPAM.
This can affect you in two ways.
This is not an easy answer. There are numerous so-called blacklists out there that different ISP’s would use to check a sender against. Some are well maintained while others are just plain horrible. In most cases, if a specific IP address does not spam for a certain amount of time, it will be automatically removed from the blacklist. The “bad” blacklists will require a payment/fine to get your IP address removed from the list. Luckily the majority of ISP’s would use blacklists that auto-remove as a reference.
If you do not want to wait for the auto-removal, most blacklists publish a procedure on how to get your IP address removed in a shorter time period.
Exelwebs takes a pro-active approach to keep an eye on blacklisted IP addresses on the server and would usually get these removed from the blacklists as soon as possible.
This does not include any private IP addresses. That would be your own responsibility.
If Exelwebs receives a legit SPAM report, we will try to find the offended recipient and assist XMS System based websites to keep their mailing lists clean.
If you aren't familiar with what an email feedback loop is, or why you would want to set one up, please read the Email Feedback Loops information sheet.
A copy of the originally reported email will be sent to you from the email feedback loop administrator. You will have to look at the email headers to figure out what email feedback loop responded and who reported the newsletter.
Following that, you can take action in line with the information contained in the “How to Process SPAM complaints”