To help ease the problems with using a private number for business purposes when using WhatsApp, WhatsApp launched a standalone business platform in 2017 named, you guessed it, WhatsApp Business.
WhatsApp Business is a free to download app that was built with the small business owner in mind. Create a catalogue to showcase your products and services. Connect with your customers easily by using tools to automate, sort and quickly respond to messages.
A problem is that it does not provide an easy option to integrate a WhatsApp call to action button that can be easily integrated into your business website.
We have done some research to simplify this process and make it as easy as possible for you to use WhatsApp on your XMS Systems website.
I will discuss two options. The first, specifically applicable to XMS Systems and the second to any platform. That said, the second option can be customised to suit a specific page on your XMS Systems based website.
Below is what we trying to achieve.
Log in and navigate to Admin > Site Dashboard > Website Configuration > Social Networking > Social Links.
We are going to use the “Custom Link” option to add the WhatsApp Business Call to Action button.
The completed “Custom Link” will look like the image
With this method simply add any image or link into your content where you want it and define the URL in the normal way as for any link except that the WhatsApp URL is constructed in the manner as described above.
With this method, you can customise the message to include a reference to the specific page if needed.