Having a good looking website is not enough anymore.
Unless you have a website about a very specific niche, you are competing with potentially 100’s of other websites doing the exact same thing. As far as Google, Bing, Yandex and the rest are concerned, your product is exactly the same as your competitors product. The thing that is going to ensure your product gets indexed above your competitor is by giving the search engines as much information about the product and your website as possible.
Well it will help a lot if you do… Remember there are other factors that will make a difference as well.
Part of XMS Systems ongoing development and aim in improving your chances of succeeding is to automatically generate code that are inserted into your website that should help boost your search engine optimisation without you even realising it.
Run your existing website through this Google Structured Data Testing Tool and see how you do. If the column on the right shows the following you are in trouble and will certainly benefit from a XMS Systems CMS based website.
Below are an example of the generated Structured / Micro data generated by XMS Systems.