Noticed and interesting development on mobile ranking factors for google while catching up on the latest SEO trends on SearchEngineLand.
As some of you might know google implemented a penalty for mobile friendly websites last year that displays a pop-up, AKA interstitial, asking the mobile user to download and instal a mobile app to gain access the content.
After receiving positive feedback on this from users, google decided to expand the ranking factor to include any pop-up that are not required to “use” the website. That includes basically the following.
A graphic from Google sums it up in these three images.
Intirstitials that would not be penalised would be the following
These new ranking factors will be phased in during January 2017 and could see several websites be penalised for making use of Intrusive Interstitials.
Question is how to managed these pop-ups if you have a responsive website or mobile first layout. You cannot exactly update the “mobile page” as there are no mobile specific page. The same page is used for both mobile and desktop devices.
XMS Systems had already developed and implemented a means to hide automatically the pop-up on mobile devices if you, the website owner, chooses to do so.
While editing the page in the XMS Systems admin section you have the option to specify the minimum screen width you want the pop-up to display on. By default the screen width is 0px. That means that the pop-up or interstitial will display automatically on all screen sizes. If you choose to only display the pop-up on desktop pc then you would add a value of around 1028px. The pop-up will then be remain inactive for all screen sizes smaller than 1028px.
Having this flexibility means you can define on a “per-page” basis what your pop-ups or intristitials should do. Your age verifications will remain active on all screen sizes while your pop-up inviting for subscription to your mailing list will be hidden for mobile users.