On a new web page, Google shows live examples of web pages that have been removed from Google's index.
According to Google, "these pages are examples of 'pure spam.' They appear to use aggressive spam techniques such as automatically generated gibberish, cloaking and scraping content from other websites."
Obvious and not so obvious web spam
Some of the pages that Google shows on the website are obvious low quality pages:
Other pages look like regular websites. These websites usually use hidden text, cloaking or other spam techniques that are not visible to website visitors:
Do not spam Google
Google is serious about removing spam from their search result pages. For that reason, you should avoid spam methods to promote your website.
Spamming is not the same as search engine optimization
Unfortunately, many spamming tools are labeled as 'seo tools'. If you find a tool or service that promises you to 'dominate Google' or 'thousands of automatic backlinks' then it's extremely likely that you have found a spamming tool. Although these tools work for some time, Google will penalize your website sooner or later if you use them.
Optimizing your website for search engines is not the same as spamming search engines. Real search engine optimization is beneficial to your website, search engines and searchers.
Types of Spam
- Cloaking and / or sneaky redirects
Not a problem with XMS Systems
- Hacked site
none yet with XMS Systems. We are working hard to keep it that way with regular security updates on the servers and an upgrade on XMS Systems coming soon.
- Hidden text and / or keyword stuffing
keyword stuffing can be done by you, the user. Part of XMS Systems' service to you is to visit your website in a regular basis to see if you make yourself guilty of this.
- Pure Spam
Unless you break any of Google webmaster guidelines you should be ok
- Spammy free hosts and dynamic DNS providers
To avoid this issue we only host with Exelwebs, our sister company
- Thin content with little or no added value
Make sure you have content on your pages that adds value to your website.
- Unnaturel links from a site
Check your google analytics on a regular basis to see who links to you and if that link is relative to the content on your website
- Unnatural links to a site
Do not link to a website that has absolutely nothing to do with the content on your website
- User generated spam
If you allow users to post articles on your site or use the "Comments Plugin" on the articles or shopping cart, make sure to monitor what visitors are posting.
Paying carefull attention when setting up these options, you should stop most user generated spam.
Visit the Google live examples page for more information on these spam techniques.
How can XMS Systems help me?
XMS Systems fully support Google Analytics and Google webmaster tools integration on all pages.
Google would normally send you a message via Google Analytics if they feel you are in breach of their terms and doing something wrong.
By visiting your Google Analytics on a regular basis you will know if your website is performing as it should.
If you are not sure how to integrate Google Analytics into your website please contact XMS Systems support as soon as possible.