If you are experiencing any problems viewing this news letter, please view it on our website here

On a new web page, Google shows live examples of web pages that have been removed from Google's index.

According to Google, "these pages are examples of 'pure spam.' They appear to use aggressive spam techniques such as automatically generated gibberish, cloaking and scraping content from other websites."

Obvious and not so obvious web spam

Some of the pages that Google shows on the website are obvious low quality pages:

Web Spam

Other pages look like regular websites. These websites usually use hidden text, cloaking or other spam techniques that are not visible to website visitors:

Web Spam 2

Do not spam Google

Google is serious about removing spam from their search result pages. For that reason, you should avoid spam methods to promote your website.

Spamming is not the same as search engine optimization

Unfortunately, many spamming tools are labeled as 'seo tools'. If you find a tool or service that promises you to 'dominate Google' or 'thousands of automatic backlinks' then it's extremely likely that you have found a spamming tool. Although these tools work for some time, Google will penalize your website sooner or later if you use them.

Optimizing your website for search engines is not the same as spamming search engines. Real search engine optimization is beneficial to your website, search engines and searchers.

Types of Spam

  • Cloaking and / or sneaky redirects
    Not a problem with XMS Systems
  • Hacked site
    none yet with XMS Systems. We are working hard to keep it that way with regular security updates on the servers and an upgrade on XMS Systems coming soon.
  • Hidden text and / or keyword stuffing
    keyword stuffing can be done by you, the user. Part of XMS Systems' service to you is to visit your website in a regular basis to see if you make yourself guilty of this.
  • Pure Spam
    Unless you break any of Google webmaster guidelines you should be ok
  • Spammy free hosts and dynamic DNS providers
    To avoid this issue we only host with Exelwebs, our sister company
  • Thin content with little or no added value
    Make sure you have content on your pages that adds value to your website.
  • Unnaturel links from a site
    Check your google analytics on a regular basis to see who links to you and if that link is relative to the content on your website
  • Unnatural links to a site
    Do not link to a website that has absolutely nothing to do with the content on your website
  • User generated spam
    If you allow users to post articles on your site or use the "Comments Plugin" on the articles or shopping cart, make sure to monitor what visitors are posting.
    Paying carefull attention when setting up these options, you should stop most user generated spam.

Visit the Google live examples page for more information on these spam techniques.

How can XMS Systems help me?

XMS Systems fully support Google Analytics and Google webmaster tools integration on all pages.
Google would normally send you a message via Google Analytics if they feel you are in breach of their terms and doing something wrong.

By visiting your Google Analytics on a regular basis you will know if your website is performing as it should.

If you are not sure how to integrate Google Analytics into your website please contact XMS Systems support as soon as possible.

You are receiving this because you are a current subscriber, been in touch or
bought from us in the past. (thanks)
39 Cathedral Mews, Armagh, Co Armagh, Northern Ireland, BT61 8AX, +44 (0) 780 726 1671
Find Us on Facebook           Follow Us on Twitter            Follow us on LinkedIn
To Unsubscribe, update your profile on XMS Systems website here