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Automatic Twitter Cards and properly formatted link posts to Facebook and Google Plus pages

Automatic Twitter Cards and properly formatted link posts to Facebook and Google Plus pages

Part of a SEO strategy would be to ensure any links shared on Twitter, Facebook and Google+ are properly formatted and display a related image to ensure it stands out amongst all the other 1000's of posts.

Part of a successful SEO strategy would be to ensure any links shared on Twitter, Facebook and Google+ are properly formatted and display a related image to ensure it stands out amongst all the other 1000's of posts.

Now you would probably think to yourself “What is he talking about”…

Consider the following two tweets.

  • Standard Tweet
    Tweet without a card
  • Enhanced Tweet with a Card
    Twitter Cards with XMS Systems

You don’t need to be a rocket scientist to know that the second tweet will stand out a lot better than the first one simply because it has an image attached to it. It is exactly the same link to an article that has been shared on twitter except that the second one has a “Twitter Card” attached to it.

The same thing is true for Facebook and Google+ pages.

Google+

Google+ Timeline

Facebook Timeline

Facebook Timeline

Statistics have shown that more people will click on a tweet/posts if it is visually attractive. So XMS Systems set out to try and code a set of integrated Social Media “Cards” that gets generated automatically without any user intervention.

When someone posts a link to one of the Articles/Blogs, E-Commerce Products or Tours you have on offer, a card will automatically be generated by Social Media platform that is used to ensure maximum exposure to your website.

Just another step in the right direction without you having to lift a finger or instal any 3rd party plugins.

Things to consider.
  1. The size of your image and filename will both play a role.
    The suggested image size is: 642x326px
  2. Filename needs to be properly formatted.
    Consider the following:
    1. some image 1_(2).jpg
      Altho this filename might be valid it is problematic when used on the internet. Browsers are not great with using spaces and some non-alphanumeric characters and will change the filename to the following some%20image%201_(2).jpg. That might still be valid, however, I have has issues with Facebook scraping the image incorrectly.
    2. some-image.jpg
      Always use “-” instead of “ “ to separate “words” in a filename. Furthermore, it is another opportunity to get your SEO finetuned.
      Instead of using some random name for the image, why not name it “xms-systems-some-image-description.jpg? This was anyone searching google images for items related to “some-image” will also see your company name.
Written by:  - Updated 26 Feb, 2018  
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